H&M (and Target) did a really good thing by having not so well known designers come in to the company for designer guest spots. As far as cheap chic – I loved the Stella McCartney for H&M line that came out a few years ago.
Earlier today, H&M announced that they would be expanding their guest designer offerings to include Comme des Garçons, an uniquely Japanese label headed by the one, the only Rei Kawakubo.
“The famously avant-garde Japanese label, spearheaded by design powerhouse Rei Kawakubo, will provide a range of both men’s and womenswear, as well as childrenswear, accessories and a new unisex fragrance for the retailer. In honour of its Japanese roots, the collaborative line will launch exclusively at H&M in Tokyo in November before being rolled out worldwide a few days later.”
*NOTE – For anyone in (or going to) London, I would recommend checking out the Dover Street Market, created and directed by Rei Kawakubo
“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.”